The Allan Gray Orbis Foundation is a current client of mine. Their Strategy Communications Manager, Angela Coetzee enlisted my services for the first time in May 2013 and describes her experience of working with me as follows:
Alexa has translated all the organisational editorial content she has worked on, into professional, brand relevant and authentic material. Her attention to detail and quick understanding of the organisation’s needs have been a refreshing experience.
I had the pleasure of working with Alexa when she was retained by Webber Wentzel to complete a project to write over 400 biographies and align the same number of professional CVs with an agreed standard. As a result of this collaboration, I can highly recommend Alexa as a person who shows commitment and integrity in her dealings with others as well as someone who delivers work of a very high standard within a tight deadline. Her contribution was significantly above expectations. In fact, she improved the original approach by asking important questions and making well-considered suggestions. I look forward to working with Alexa again in the future.
The Biesjepoort project is a body of research that was compiled into a book by a number of prominent South African researchers in 2013. I worked closely with author Liana Müller Jansen and designer CarinèMüller.
Alexa Anthonie is without doubt an incredibly talented writer, copy writer and linguist. She has a strong command of the English language along with its grammatical elements, yet she is able to bring copy alive so that it is fresh, relevant and resonates off the page. Her work exemplifies a writer who can distill the main points and focus on the tone of the copy to match the target audience.
Her attention to editorial detail is meticulous, always refining the finished product so that it is excellent. She has worked on Val de Vie Magazine, a luxury lifestyle publication and The PPECB Annual Report; both projects were completed on time, according to client brief and were executed above their expectations. I am delighted to recommend Alexa as her work is exceptional and her attitude towards new projects has always been one of enthusiasm and passion.